CBSE Syllabus 2020
Entrepreneurship: Entrepreneurship – Concept, Functions and Need. Myths about Entrepreneurship. Advantage and Limitations of Entrepreneurship. Process of Entrepreneurship. Indian Scenario of Entrepreneurship.
Entrepreneur, Elements of Entrepreneurship, Characteristics of an Entrepreneur, Types of Entrepreneur, Intrapreneurship, Features of Intrapreneurship, Characteristics of Intrapreneurship, Intrapreneurship vs. Entrepreneurship
Entrepreneurial Creativity & Innovation
Creativity, Innovation, Organisational Environment scanning, Environmental Scanning Process, Types of Environmental Scanning, Market assessment, Business opportunities assessment, Effective Business Plans, Resources Requirements, Identification & Evaluation of Business Opportunities, Entrepreneurial Motivation
Entrepreneurial Journey : Self-Assessment of Qualities, Skills, Resources and Dreams. Idea generation. Feasibility Study and opportunity assessment. Business Plan. Execution of Business Plan
Entrepreneurial Opportunity : Sensing Entrepreneurial Opportunities. Right Opportunities selection. Environment Scanning. Problem Identification. Idea fields. Trends Spotting. Creativity and Innovation
Entrepreneurial Planning : Forms of business organization. Organisational plan. Operational plan. Production plan. Financial plan. Marketing plan. Human Resource planning.
Enterprise Marketing : Marketing and Sales Strategy. Branding. Promotion Strategy. Business Negotiations. Customer Relationship Management. Vendor Management
Enterprise Growth Strategies : Franchising. Mergers and Acquisition.
Market : Market Types. Micro and Macro Market Environment. Market Research. Marketing Mix
Business Finance and Arithmetic : Product & Service Cost & Price. Types of Costs. Income Statement. Cash flow projections. Break Even Analysis. Computation of Working Capital. Inventory Control and EOQ. Return on Investment (ROI). Return on Equity (ROE)