Commerce and Business – ISCE 12

ISCE 12 Syllabus 2020

Commerce and Business

Business Environment

Business Environment, Importance of Business Environment, Dimensions of Business Environment, Economic environment, Government policy on Business & industry

Business Finance

Need for Business Finance, Sources of Finance, Retained Earnings, Trade Credit, Factoring, Lease Financing, Public Deposits, Commercial Paper, Issue of Shares, Issue of Debentures, Commercial Banks, Financial Institutions, International Financing, Selection of Sources of Funds

Business Management

Management, Characteristics of Management, Objectives of Management, Importance of Management, Nature of Management, Levels of Management, Functions of Management, Co-ordination, Characteristics of Co-ordination, Importance of Co-ordination

Planning

Concept of Planning, Importance of planning, Features of planning, Limitations of planning, Panning Process, Types of Plans, Objectives, Strategy, Policy, Procedure, Method, Rule, Programme, Budget

Organising

Organising, Organising Process, Objectives of Organising, Organisation Structure, Types of Organisation Structure, Formal  Organisation, Informal Organisation,  Delegation, Objectives of Delegation, Decentralisation, Objectives of Decentralisation, 

Staffing

Staffing, Need for Staffing, Staffing Process, Recruitment, Sources of Recruitment, Selection of Personnel, Personnel Selection Process, Personnel Training and Development, Training Methods

Directing

Directing, Objective of Directing, Principles of Directing, Elements of Direction, Supervision, Motivation, Leadership, Leadership Qualities, Communication, Communication Process, Objectives of Communication, Formal Communication,  Informal Communication, Grapevine Network, Barriers to Communication, Communication Effectiveness

Controlling

Controlling, Objectives of Controlling, Controlling Process, Control Techniques, Responsibility Accounting, Management Audit, PERT, CPM, Management Information System

Market

Market, Marketing, Marketing Vs Selling, Purpose of  Marketing, Marketing Management, Marketing Management Concepts,  Marketing Functions, Role of Marketing, Marketing Mix, Elements of Marketing Mix, Classification of Products,  Branding, Packaging, Pricing, Distribution,  Promotion, Advertising, Personal Selling, Sales Promotion, Publicity, Public Relations.